Tata Motors Kite

Tata To Challenge Swift’s Dominance

Tata is all set to launch a new hatchback to compete in the highly competitive hatchback segment while it tries to salvage its image as a reliable domestic carmaker.

Tata Motors Kite

Expected Launch
End 2016
Expected Price
Rs 3.5 to 5.5 Lakh
Tata Motors Kite Upcoming Car
Come December, Tata will be trying to push the strategy we have seen it adopt over the year a bit further. The Tata Nano lost its appeal because it was labelled as the cheapest car. Other than that things have been looking up for Tata. Two new cars – Zest and Bolt were launched by them and were well received than their previous cars (Particularly, the Zest).  The Indigo and Indica are being phased out and Tata needs another smaller car to compete alongside the Bolt and Tata have been working on something that has been going around by the name ‘Kite’. The changes, according, to the, leaks are radical compared to previous generation cars. The fact that Tata has come a long way in their design in just over two years is pleasantly surprising. It is a good sign.
The competition is still very real though. It will, in all likelihood, go toe to toe with the i10, Maruti Swift and the Honda Brio. There is news going around that it may be launched as the Zica rather than ‘Kite’. 
From the renders and leaks from Showrooms, it looks like Tata has carried on designs from the Bolt, too. So there is a sense of familiarity. There is the smiling grille with small headlights. The chrome grille is replaced by the meshed, longer one and the headlights have been swept back. The orange colour of the body looks good. The wheel arches and the tyres are well proportioned. The shoulder lines and hood lines are very prominent. The size is well thought and the design looks neat. The back of the car follows the rest of the design language. The taillights from the Bolt have been carried over, though it they look much more at home on this car than the Bolt. Thecentre has the Tata logo and that’s about it. The car is not far from production, so we might be seeing the final design of the car.
Some photos and information of the features and interiors have been going around too. The interiors are spacious enough, which is perhaps the only thing that has held true for Tata over the years. The black interiors have fabric upholstery and the dashboard looks uncluttered. It looks like the rear seat might just be able to seat three people. From the looks of it, the car might come with a Harman Infotainment system called ConnectNext. Regular connectivity options aside, the Bluetooth pairing system will come with a whopping 8 speaker setup, which is going to be loud enough.
The petrol version might consist of a 1.2 litre 3-cylinder aluminiumengine. it is rumoured to be Tata’s first attempt at an all-aluminium engine and has helped keep the weight down. It has maximum power of 85 PS @ 6000 RPM and 114 Nm of torque @ 3500 rpm.
The Diesel version has somewhat different (underwhelming) specs. The Diesel version will have a 3-cylinder 1.05 litre engine that will produce 70PS@4000 rpm and a torque of 140Nm@3000rpm. We’ll see how it all pans out eventually.
The new Tata is going to be positioned next to the Bolt, with pricing anywhere between 3 – 5 lakhs. Tata’s new offering will face an uphill battle, and it will be an interesting one.


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