loading
Loading.....
 
Ford EcoSport
    Change Model
Customer Rating
: 4/5
Expert Rating
: 9/10
Warranty
: 2 Yrs / 1,00,000 Kms (Whichever is earlier)
Ex-showroom price in 
Delhi
 help (Rs.Lakhs)
    Change City
7.77 Lakhs-11.89 Lakhs

Strong Areas

  • Stylish Demeanour
  • Well-Equipped Variant
  • Value For Money 
  • Good Ride 
     

Weak Areas

  • Small Space
  • Average Performance 
  • No Automatic Diesel
  • Meek Road Presence   
     
Ford EcoSport
 
 

Analysing Ford Ecoport pricing vs feature strategy

Ford launches Ecosport on 26th June 2013 and gets a euphoric greeting. But admist all this euphoria, it might just be worthwhile to pause, analyse and then decide. What does come as a surprise is a very attractive entry variant pricing, but not so attractive other variants prices. Automatic at 8.45 lacs ex-showroom Delhi, does look steep. Maybe it's time to evaluate. 


Author

By

ecardlr.com National

Ford launched Ecosport officially on 26th June 2013. One could term this as official launch because a media launch happened in Goa on 21st May 2013, prior to that EcoSport was on display for touch and feel in March 2013. Yesterday Ford announced the pricing for EcoSport and as expected They did price at least the entry variant quite aggressively.

We at ecardlr.com would like to admit that, our estimated price for base variants for Ecoboost  and 1.5 litre petrol was very close to what Ford finally announced, but we are off by quite a margin in case of EcoSport Diesel starting Variant. details of the same are:

Variant                          Actual Price          Ecardlr Estimated price                 Error Margin   
 Ambiente Petrol       Rs.5.59 Lacs          Rs.5.75 Lacs            3%
 Ambiente Diesel        Rs.6.69 Lacs             Rs.6.25 Lacs           7%
 Ecoboost Titanium         Rs.7.90 Lacs              Rs. 8.00 Lacs           1%

 
Whilst Ford has managed to price the starting variant quite aggressively, however, the next variant branded as Trend  is not so aggressively priced, price difference details for the same are as below:
 
Variant                                 Price                                      Difference
 
Ambiente Petrol              Rs.5.59 lacs                            Rs.90000       
 
Trend Petrol                     Rs.6.50 Lacs     Rs.90000
 
Ambiente Diesel              Rs.6.69 Lacs
 
Trend Petrol                     Rs.7.60 Lacs
 
What's surprising is this huge difference between two variants. Most car manufacturers normally do not keep such huge gap in prices between two variants, the only way one can justify this huge a price difference is by studying the additional features being offered by Trend over Ambiente which could then explain the reason for this price difference, let's analyse the same:
 
Safety Feature - ABS and Emergency brake hazard warning
 
Comfort & Convenience - Steering mounted audio controls and Rear power windows
 
Exteriors - Rear defogger and rear wiper and wash
 
Interiors - Rear Package tray, Driver height adjustment, 60:40 Split rear seat, Rear seat inclining, Rear seat tip and tumble, Under passenger seat storage and Illuminated vanity mirror
 
Whilst the list seems exhaustive, however, what  we believe really makes sense are: ABS, Rear power window, 60:40 Split, rear defogger, Height adjustable driver seat and steering mounted controls. But then for these features 90000 looks steep. Maybe Ford had priced EcoSport Ambiente to attract footfalls and then convert the buyers to a higher priced EcoSport Trend variant. Basis, features available on Ambiente, the variant is supposed to play the role of a price warrior and no more.
 
Having looked at Ambiente Vs Trend price difference, if one looks as price difference between Titanium and Titanium (O) for diesel drive EcoSport then the difference between the two is just Rs.38000, let's once again anaylse as to what additional features this 38000 would get it's buyers:
 
Safety Feature - Side and curtain airbags
 
Interiors - Leather seats and Two tone Environment  (Charcoal Black and Dark Shadow Grey)
 
Must admit that the additional features being offered at just Rs.38000 extra makes quite sense. Hope Ford had followed similar pricing strategy between Ambiente and Trend.
 
All said and done, the situation at Ford dealers is such that they may soon stop take bookings for EcoSport as most of them opened with minimum 3 months of booking even before the official launch. No wonder one sees such large grins on Ford dealers faces these days. They are already counted their green bucks. 

Ecardlr Deals

SAVE UPTO Rs.
Ex-Showroom Price Delhi
Rs.
GO
ATTRACTIVE DEALS ON OTHER NEW CARS  CLICK

Customer Created Car Comparison of Ford EcoSport

Ford EcoSportTata Motors NexonMaruti Suzuki Vitara Brezza

New car comparison between Ford EcoSport and Tata Motors Nexon and Maruti Suzuki Vitara Brezza created by new car buyers actively considering and evaluating these cars for a future purchase. 


Create Your Comparisons

We at www.ecardlr.com understand your need to compare cars basis your needs and understanding. You can therefore Create Your Own car comparison of Ford EcoSport with two more cars of your choice by simply clicking on the Question Mark.....Read More
EcoSport
EcoSport

Choose up to 3 cars for comparison

Select 1st Car

Select 2nd Car

Select 3rd Car


Expert Advice on EcoSport

Ford Ecosport New Vs Old Comparison

Ford Motors India Limited is gearing up to launch 2017 EcoSport in India on November 9. The car is already making the waves in the Indian automobile market and we think it is a right time to apply the....Read More

close