With a premium of round about Rs 40k more, Swift’s score on value for Money (VFM) aspect is much lower than that of Grand i10. With top model Asta trading at Rs 6.41 lakh, Grand i10 makes a reckoning case for itself. With VFM were only comparison basis, Grand i10 would have won by handsome margin though the automobile purchase in India is a far more perplexing decision. Customers today have become more discerned and informed hat ever and stringently evaluate each offering on holistic perspective comprising of number of dimensions rather than just surrendering the decision before the retail price tag. And exactly this is the thing that has cushioned the leadership position of Swift over all these years despite the market presence of many cheaper options. In its entirety, Maruti Swift is way ahead of its rivals, including Grand i10 and its brilliant virtues like exceptionally reliable diesel engine and scintillating performance easily compensate for some of its niggles like its low back seat space and trunk room. We believe that Grand i10 has been a good attempt from the Hyundai though the selling secret of Swift is still intact with unlock code still eluding the rivals.