Vision and obsession have always remained at the heart of any new innovation and extraordinary achievement. As path to success is thronged with difficulties, one has to bash on amid soaring problems although hanging in there against all the odds is not a child’s play. It required dogged attitude and heroic courage to successfully battle against all the prevailing dogmasand only a handful numbers is blessed with these virtues. Now one of in this sanctified bunch, Hyundai seems to have both these qualities in plentyand on account of these merits company has once again decided to challenge conventionalthinking of Indian hatchback category with its recently unveiled Grand i10 offering. Now we all know that small car segment of Indian auto market is fiercely contested and filled from its head to toe with innumerable value propositions trying to lure very discernible and matured chunk of Indian buyers. Further blurring of price boundaries with increasing overlapping of value boundaries has up the ante for manufacturers as all these developments have taken the competition to a new high.