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News Archive for November, 2013

 

Calling Nano the Cheapest Car was a Mistake

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Had the Nano been marketed with an approach of a family car for the two-wheelers, the Nano could have an altogether different image in the market today. If not us then it is what the Tata’s chairman emeritus Ratan Tata feels about the car.Even after bringing out facelifts and several other offers the company has till date failed to b.....
Calling Nano the Cheapest Car was a Mistake

November 2013 could just be the Waterloo of India Automobile Market.

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Indian auto sales will finally reveal its true picture in November 2013. Post the so-called great festive sales till 2nd November, retail sales have really plunged. Negligible walk-ins and equally poor telecom enquiries have ensured that car dealership wore a near empty look this November.Whilst numbers made us believe great festive season sales across India, but within corridors of all car manufacturer there was growing reality of poor deal.....

India part of New City 2014 Global Launch

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Honda unveiled its New City as scheduled, termed it as a Global Launch. Honda is known for making dramatic changes in existing car design wise whenever it launches a new version of an existing model. A fact one ccoudl trace back from Gen 1 city in 1998 to Gen 2 in 2003 and Gen 3 in 2008, all these new version of City did look.....
India part of New City 2014 Global Launch

Media unveiling of New Honda City 2014 on 25th November 2013.

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Having stopped producing current City since September 2013 and with Amaze booking not in line with Honda's expectation, it became a imperative for Honda to get as many numbers from the New City 2014 to ensure a very healthy sales for calender year 2013. (Honda incidentally works basis calender year). That Amaze has to slow its dramatic pace is stating the obvious, however, slowdown unfortunately is more than company's expecta.....

XUV 5OO - Dropping price for larger sales numbers

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It seems like yesterday that XUV 5OO had long ques of customers waiting outside Mahindra dealership with premium of over 1 lac to get their hands on it by any means. Times really have changed. A fact obvious from the dwindling sales over last many months of XUV 5OO. A vehicle which redefined SUV value proposition and helped Mahindra & Mahindra garner those elusive upwardly mobile professional car buyers into its fold.Strategic price driv.....

 

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