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1st car of Tata Motors Altroz from the plant. Coming Jan 2020

Altroz First unit rolls out of Tata motors plant. Get ready to experience Altroz in Jan 2020.


Mumbai, November 27, 2019: Tata Motors today rolled out the 1st unit of ALTROZ from its plant in Pune. With this, the company is all set for the launch of the highly anticipated, premium hatchback in Jan 2020. The ALTROZ is the second vehicle designed under the Impact design 2.0 language and first one to be developed on the new ALFA architecture. The ALTROZ promises to redefine the category and set the GOLD Standard of hatchbacks with its futuristic design, advanced platform, thrilling performance and smart technology.

        Tata Altroz

Commenting on the roll-out, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit (PVBU), Tata Motors said, “We are thrilled to roll-out yet another class defining product from the plant today. The ALTROZ is our first product that will be launched on the all-new ALFA platform and we believe that it will raise the bar for vehicles across the premium hatchback segment, come 2020. Since the unveiling of the concept in 2018, the anticipation for ALTROZ has always been high. We hope that customers will appreciate the new futuristic design with host of smart features, many of which are one segment above.”

Tata Motors first showcased the 45X concept at the Auto Expo in February 2018, followed by a display at the Geneva International Motor Show (GIMS) in March 2018. The 45X concept stunned the audience with its futuristic design and stunning profile at both the shows. Bringing concept to reality, Tata Motors unveiled the ALTROZ to the world at GIMS in March 2019. The excitement around the product is overwhelming and grows by the day.

To know more about the Altroz, please visit: www.Altroz.tatamotors.com 

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About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 44 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. 


With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.


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