Ford India has launched updated version of EcoSport SUV in India at starting price of Rs 6.79 lakh for base petrol variant. Cosmetically new EcoSport features only a handful of changes with prominent ones being signature DRLs. In addition, inside the cabin Ford has replaced normal internal rear view mirror with electrochromic mirror. Equipment addition on the top of the line variant includes automatic headlamps, rain sensing wipers etc. Chrome package has also been applied throughout the cabin to upgrade the overall feel of the SUV. Ford has sold more than 200,000 units of EcoSport in India since its launch around half a decade ago. Since then, there is no looking back for the oval marque, and in fact EcoSport emerges as the most successful propositions in Ford's Indian line-up. Speaking on this occasion, the top echelons of Ford Motors expressed confidence that EcoSport would continue to be preferred choice among the urban SUV buyers. As the company has worked hard to make this practical SUV even more user friendly, there is little to doubt about this Ford’s capabilities to connect with the masses.
The most awaited car from Ford, this sub 4000 mm, sub 1500 cc diesel and petrol car was finally launched in June 2013. Ecosport was in news for many months, the car was supposed to be launched in Sept 2012m but after many dates (like a typical Indian court date), it saw light of the day in June 2013.
EcoSport for Ford was the new life line after dropinng Figo sales, non-existant New Fiesta sales in India. EcoSport launch can be compared, in terms of it`s importance to Ford to Ikon, which was launched in late 2000. Prior to Ikon, Ford was almost on the verge of collapse in India. Ikon gave it a new lease of life and extended Ford`s life span by another 6-8 years, till it also lost steam as expected. Ford is banking on EcoSport and banking heavily. A fact that becomes obvious from multiple launch dates and ambitious sales target of almost 90000 cars, so ambitious it is that Ford expects to garner sales equal to all its cars (Figo, Endeavour, Fiesta Classic and Fiesta) in the year April 2012 to March 2013. Ambitious it is.
Had the EcoSport come in Sept 2012, it would have had a chance to establish it self in a growing market, but June 2013 coudl be a different ball game all together. We believe that EcoSport has in it to make it big for Ford, how big, only time will tell, reason for thsi caution is simply the dropping auto market.
So why is banking on EcoSport and what makes them so confident of having a free run in the Indian auto market, here a peek into their optimism.
EcoSport is a great looker. On style quotient, we can even give it a 10/10. The car will gets its owners noticed and if Hyundai`s success through it`s fludidic design is any indication, then EcoSport sure, will appeal to Indian car buyers seeking car styling as a means of differentiating themself from other car owners in the market.
EcoSport`s ecoboost engine coudl be a great hit among car buyers looking to indulge in some hard throttling. Ecoboost engine has garnered all possible awrds internationally across continents for its technological innovation, which delivers great power figures from a 1 litre engine with very high fuel efficiencies. Ford cars are know for performance, EcoSport sure will only add to this perception/reality of Ford cars.
EcoSport being a sub 4000 mm car can easilty upgrade the premium hatch buyers to buy one. It helps them get into a compact SUV, which is pratical enough for its tight turning radius of 5.3 m will make its a breeze to drive and park in congested city traffic.
EcoSport comes will all bells and whistle and maybe more, top-end Titanium (O) come with Microsoft Sync which gives a new meaning to Hand`s Free operation. Top-of-the-line leather upholstery, stereo system, navigation sytem with camera assisted reverse parking, Hill Hold Assist, 6 Airbags makes EcoSport a car a true companion of the Indulgent car buyer.
EcoSport`s signature Mars Red coulr is an eye catcher, in addition to this bright colour EcoSport can appeal to your senses through 6 other exciting colours adorning the car, these are: Chill, Moondust Silver, Kinetic Blue, Sea Grey, Panther Black and Diamond whilte.
Beyond these features, EcoSport comes in 8 different variants, these are Ambiente, Trend and Titanium in 1.5 litre diesel and petrol, Titanium (O) is available with Ecoboost petrol engine and 1.5 Litre Petrol Automatic.