BMW started its operation in India, in the year 2006. Its production started at its plant situated in Chennai. BMW 3 Series, fifth generation, was one of the first locally-made models by BMW, which was offered to India. The current model available in the market is the sixth generation, which was launched in 2012 with F30 - internal corporate chassis. Successful like wherever it was launched, BMW 3 Series also saw instant acclamation and praises in India.
BMW 3 Seriesmodels available in India, which blends practicality for daily use and joy of driving are - Sedan, Convertible, M3 Coupé and M3 Convertible.
The BMW 3 Series is availablein both fuel option - petrol model is the 328i Sport Line and diesel models are - 320 Sport Line, 320d Luxury Line, 320 Luxury Plus and 320d. The range of colours in which BMW 3 Series is available are also extensive - Black, Imperial Blue Brilliant Effect, Black Sapphire, Sparkling Bronze, Mineral Grey, Havanna, Liquid Blue, Melbourne Red, Glacier Silver, Orion Silver, Mineral White and Alpine White. All thesedan models available in India are priced attractively, ranging from Rs. 29.90 to Rs. 39.50Lakhs, with its Convertible and M3 convertible starting at Rs. 62lakhs.
The sixth generation BMW 3 Series continues its tradition and standard of impressive dynamics. It looks stunning with BMW`s two signatures, the Angel Eyes xenon head lights, which are expressive and with twin-kidney grille having the chrome outlines. It seems more aggressive with its Air Curtain - the vertical intakes in lower half of front bumper, which allows air to pass around the front wheels to minimize the drag.
The boot-lid is nicely carved out having the BMW emblem. The tail light is sharp and has flashing feature for safety. From side view,BMW`s refinement on the aerodynamics of the car is easily noticeable on the contours. The body coloured black outlined ORVM`s with the turn blinkers, door handles and double swage lines, which are well-known for BMW 3 Series, makes it more appealing. The elegant finish given to the wheel arches with the 17inch multi-spoke light alloy wheels make the character of BMW 3 Series uniform. Both the bumpers and whole outer body paint have high gloss finish. The sunroof in some models makes the riding comfortable and pleasurable with sweeping view of the sky, making BMW 3 Series more splendid.
Inside the BMW 3 Series cabin, the cockpit environs are overwhelming as dashboard is tilted towards the driver, with optimum and convenient access to all controls. The dashboard has the finesse-textured touch to it, with infotainment widescreen display in the middle of central console. The BMW`s iDrive-system the on-board driver system is instinctive and helps in switching from comfort to sport mode on the fly by using Drive Performance System. The sporty steering wheel is swathed in leather covering, mounted with audio and important feature controls. The automatic gear-box is perfectly placed for perfect weight distribution, with gear lever having chrome finish and precise size. The instrument cluster for driver is intensely illuminated with analogue
speedometer, tachometer, fuel gauge, oil temperature, temperature and other information displays.
The entertainment system in BMW 3 Series comes with luxurious Audio System having 6 CD changer, Aux-In and USB Ports, multimedia appliances supporting variety of audio format, phone or music player Snap-in system with Hi-Fi speaker system. The automatic Climate control system gives its occupants a personalize feel of luxury with the two-zone climate controlling system. The seats are very comfortable with Dacota leather upholstery. It has longer wheel base which gives more space in the cabin for lateral and leg room. With cabin having luxury amenities having spaced for comfort inside, it also has 480 litres of boot space.
BMW 3 Series 328ihas Twinpower turbo engine, with displacement of 1997cc, generating maximum power of 245bhp @5000rpm and maximum torque of 350Nm @1250rpm. It has electronically governed speed of 250kmph,with 0-100kmph in just 5.9secs. The 320d generates power of 184bhp @4000rpm and torque of 380Nm @1750 and 2750rpm. Both petrol and diesel engine is mated with 8-speed automatic gear-box. The 328i gives 10-13kmpl, whereas, the 320d gives great figure of 19kmpl.
BMW has accomplished its elementary equal weight distribution between front and rear wheels, with its BMW 3Series. It has EPS with precision of sports car. The Braking system is well equipped with ABS, Corner braking Controls, Dynamic stability controls and Dynamic Traction Controls. The safety features like multiple-Air bags for driver and passenger, run flat indicator, integrated side impact protection, ergonomic seat belts and more, takes care of safety from all angles.
With BMW`s unrivalled premium standards, innovations and ultimate engines,BMW 3 Series is not just any other premium executive car and is too brilliant for ultimate joyful driving experience.
BMW has a lot to thanks the 3 series. It`s a car which literally laid the foundation and upward vertical growth curve for BMW. No wonder BMW is very cautious when it comes to tinkering the success formula. 3 series has been in existence for 36 years and have sold close to 12 million cars till date. BMW`s ethos of offering buyers of it`s car the `Ultimate Driving Pleasure` along with luxurious car is embodied even in the core DNA of the new 6th generation, F30 3 series like its earlier avatar the 5th generation E90 3 Series.