Chevrolet Sail U-Va Launch Details

GM with Chevrolet Sail U-VA inches one more step to complete their portfolio. GM through Chevrolet is now present across car segments in the Indian car market. Starting with the New Spark 2012 in the entry hatch, Sail UVA in premium hatch, Cruze in Luxury car segment, Captiva the Premium SUV and Tavera the leading MPV.  

Chevrolet Sail U-Va Launch Details

GM launches its first Chinese mass market car in India. This is the first car since GM’s India operations became a joint venture with SAIC, China. GM-SAIC is the largest car maker in China. GM India has all the plans to use the strengths of this association in China to their advantage in the Indian car market. Post the Sail-U-VA launch, the next car in line is ‘Enjoy’ scheduled for a launch sometime before the year-end.

Sail U-VA comes with both petrol and diesel power plant and are available in 4 variants in petrol and 3 variants in diesel. The petrol variant range is priced from 4.44 Lacs to 5.58 lacs, whilst the diesel variants are priced between 5.87 lacs to 6.62 lacs.

Petrol engine comes in Base, LS, LS ABS and LT ABS variants. Diesel engine comes in LS, LS ABS and LT ABS. GM seems to strategically avoided the base variant in diesel engine, as we believe, it would have been difficult to price the base diesel variant competitively particularly in light of the features being offered in the Base variant.

Chevrolet Sail U-VA comes in 7 colours, these are: Misty lake, Sandrift Grey, Switch Blade Silver, Super Red, Summit White, Linen Beige, Caviar Black.

Whilst GM has priced the Chevrolet Sail U-VA keeping in mind the highest selling Maruti Swift in mind. Swift petrol range is priced between 4.47 Lakhs to 5.72 Lakhs, and diesel range is priced between 5.57 to 6.83 Lakhs. Whilst time only will stand testimony to the success or failure of this strategy, it’s clear that with Sail U-VA, GM definitely has narrowed down their competitor quite well.

We at www.ecardlr.com basis their branding strategy has only one doubt, because both Sail and U-VA in their earlier individual avatar, did not set the dealer cash counter ringing. But, then we are sure they obviously would have done their homework quite extensively. 

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