The Audi A6 is the Autocar Asian Car of the Year for 2012. The inaugural trophy was presented to Audi at the Auto China motor show in Beijing.
It’s been an eventful year for the Asian auto industry. It saw launches ranging from range-extending hybrids to 700bhp supercars, from existing cars getting a new lease of life to carmakers being hit hard by natural disasters. The Asian auto market is easily one of the largest an fastest growing in the world and it’s important to get the formula right for a car to succeed in a region so large and with so many different sub-markets within it. The editors of Autocar’s various Asian editions decided that it was time to judge the best of the lot and have an award to recognize the best car for the Asian market each year. And thus was born the Autocar Asian Car of the Year (AACOTY) award. It is a unique editorial co-operative initiative between the editors of the nine editions of Autocar magazine published across Asia, in China, India, Indonesia, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam, and the only multi-market award of its kind in Aisa.
But which car was king of the hill? Which carmaker managed to bring out the most complete and competitive package for the Asian market?
Of the 281 cars launched in the region between October 2010 and September 2011, only 45 were eligible for the award – being sold in at least three of the nine countries in which Autocar is published in which Autocar is published in Asia, From this list, the judges chose the six overall best cars that formed the shortlist – the Audi A6, Ford Fiesta saloon, Volvo S60, Kia Sportage, Volkswagen Passat and the Volkswagen Jetta. After months of deliberation, in March 2012, the Audi A6 was announced the winner of this prestigious award.
Press day on April 23, 2012 at Auto China in Bejing saw the trophy handover ceremony of the first ever AACOTY award to Audi.
The trophy was presented to Peter Schwarzenbauer, board member for marketing and sales at Audi AG, by the AACOTY judges’ chairman and editor of Autocar India, Hormazd Sorabjee.
Schwarzenbauer commented, “We are very pleased to have won this award especially as it has been voted for by so many senior editors at Autocar in Asia.”
Autocar UK publisher Alastair Lewis said, “We would like to thank all the members of our Autocar family in the region for participating in this, the first Autocar Asian Car of the Year [awards], and look forward to developing the project for 2013 and beyond.”
Picture above at the presentation ceremony, from left to right: Autocar UK editor Jim Holder, Autocar Thailand editor Pattanajak Asassappakij, Autocar China executive editor-in-chief Lui Yu, Dynaudio director sales and marketing Torsten Morisse, Autocar India editor Hormazd Sorabjee, Audi AG board member for marketing and sales Peter Schwarzenbauer, Autocar Malaysia and Singapore group publisher Faisal Shah, Autocar Japan editor-in-chief Kenji Sasamoto, Autocar Korea editor-in-chief Ju-Sik Choi, and Autocar Indonesia senior editor Indra Alfarisy.
Source : Autocar June 2012