VERSATALITY REDEFINED Ritz was launched keeping in mind Maruti’s philosophy of offering cars with minimal price difference between competing models from their own stable. Ritz was supposed to offer a choice to customer not wanting to buy a Swift thus preventing them from moving to cars from other manufacturers stable. However ground realities are quite different, whilst the Swift is con

  India car market is a small car market – an over stated fact. But to crack it open, is any marketer nightmare. Two big daddy’s; Hyundai and Maruti have a stranglehold control of this segment of the Indian car market. Any car manufacturer, desirous of a strong presence in the Indian car market has no option but to pry open this segment for them. The Hatchback segment offer

Sub 4 meter cars have to pay only 10% as excise duty as against 22% excise duty on cars beyond 4 meters in length. No wonder Indian car manufacturers try their level best to keep their car length under this magic figure. The reduction in excise burden helps them attain a price edge over its competitors in the market. Tata Motors chopped Indigo to less than 4 meters in length, rebadged it as Indi

TOYOTA INNOVA: STRENGTHENING THE LEADERSHIP After the initial hic-ups when Innova was launched, it did not take Innova long to become its categories most favoured MPV for Indian car buyers.  Since then and till date Innova has been the leader of the MPV category in the Indian car market.  Competent chassis, punchy diesel engine, spacious interiors, impeccable fit & finish, car li

NISSAN MICRA DIESEL: COMPETENT CHALLENGER If hatchback is the heart of Indian automobile market, diesel is the pulse of it. Foray into fiercely contested B-segment without the diesel option won’t give you the taste of the large market chunk every car manufacturer wants to own and that too in a fast forward manner. In fact Nissan, along with other recent foreign manufacturers, realiz